INSTANTLY ICONIC: MEET THE LIMITED EDITION ICON BOSS PLUS

Your forever bag for baby & beyond, every (little) step along the way! Our Limited Edition Icon Boss Plus Backpack gives you all your favorite Boss Plus features + new specialty touches, like the debossed Itzy Ritzy signature repeat exterior design, new & sleek fold-over style on side pockets, a limited edition spider logo charm and monochrome black exterior & hardware pairing!

Why Icon?

The name Icon connects all elements of the bag together with our incredible Itzy Ritzy community. It was first inspired by our spider logo “icon,” which quickly became the charm on the bag and was paired with our Itzy Ritzy signature in a new, debossed exterior. Icon quickly took on a double meaning to include the iconic parents in our community and around the world, always inspiring, fun and chic. This bag is intended to celebrate YOU being an Icon in your unique way.

Elevated with thoughtful organization and style, this bag is perfect to take on your new babe’s journey – from all packed up to welcome baby at the hospital to adventurous playdates to an amazing work, pumping or me-time bag for you. Plus, this is the ultimate baby diaper bag for those with a passion for travel as an airplane carry-on or a car seat tag-along.

Bonus! With even more pockets – 19 total! – this is our most organized large capacity bag yet, and includes must-have features like insulated side bottle pockets, comfy shoulder straps, a roomy main compartment, felt line valuables pocket and our signature rubber bottom feet and top-to-bottom zippers for total functionality and durability.

The timeless Boss Plus Itzy Ritzy diaper bag has the versatility and beauty to be your BFF for every moment of your life’s adventures.